When it comes to paying energy bills, the majority of consumers opt for one of two ways. The first is direct debit, which more than 56% of consumers have chosen as their payment solution, according to OFGEM. Although much less prevalent, a significant number, around 5.9 million, choose to pay in advance using a prepayment meter.
While there are ups and downs to both these methods of payment, as an
energy supply company, it’s important to not only be able to explain the difference to your customers, but also to be able to help them make an informed choice. Here’s what you need to know about prepayment meters versus direct debit.
Fundamentally, there is no difference in the energy supply itself. As a customer, you still pay a per unit rate for the energy you use, whether it’s gas or electricity. The difference comes down to how you pay.
With a direct debit payment, the energy supply company will agree a set amount that the customer pays each month. The money comes directly from their bank account, with no action on the customer’s part.
On prepayment meters, on the other hand, customers pay in advance for the energy they want to use. They can decide how much to top up by, as well as how and when to do it, much like running a pay as you go mobile phone.
The question of which is better will come down to the specific customer. For many customers, direct debit offers a hassle free, set and forget style of managing their energy needs. However, for others the ability to stay in control day to day is a benefit they enjoy. Let’s take a look at some of the pros and cons of each.
In general, a direct debit agreement suits someone with a regular income who is comfortable with the money coming out each month. However, both supplier and customer should be on the ball with checking the payments set up are neither too high nor too low, thereby causing a problem with the balance.
While prepayment meters can suit some people who want full control over their energy spending, they are normally not the best solution for those looking for a great deal.
According to Martin Lewis , prepayment meters can make typical bills £200 to £250 a year more expensive. As such, they should only be recommended to those who have a distinct need for them.
Also read: Ofgem lays out plans for energy suppliers to automatically refund surplus credit
A prepayment smart card is an alternative to a key and sends your latest information through to your supplier when topped up.
A Smartcard prepayment meter has several advantages:
As previously stated, a regular customer with a consistent income who is looking for a great deal will almost always benefit from a direct debit tariff. The reduction in administration costs and the regularity of payments often means you’ll be able to offer them a greater range and value of tariffs.
However, there are some commitments that you, the energy supply company , need to be sure you can make when placing a customer on this type of tariff. Letting the customer build up a large credit balance or a large debt is irresponsible, so it’s important to seek meter readings and make adjustments to direct debit amounts as early as possible.
If you have a customer who is regularly in debt, encouraging them to switch to a prepayment meter is one way to help them, and you, manage their debt more effectively. The meter can be preloaded with the debt, meaning that every time they top up, a portion of the money is used to pay back the debt.
However, there are some people who should never be placed on a prepayment meter, or at least not one which will disconnect in the event of credit running out. Vulnerable people, those with young children and those with health issues who rely on their energy supply to keep them well need to be protected.
Suppliers should also familiarise themselves with OFGEM guidance for the installation of prepayment meters. Much has been done of late in regard to keeping prepayment customers safer. This includes restrictions on the amount they can be charged, measures to avoid self-disconnection and self-rationing, as well as changes to warrant uses and charges.
For more information on helping your customer to decide which payment solution is right for them, talk to Dyball Associates today.Dyball Associates are proud to help new supply businesses successfully launch in the UK market.
Through our energy market consultancy services, and the software we’ve developed, we’re supporting new UK electricity and gas suppliers get set up and start supplying.
For more information on how to start and manage an energy company, get in touch with Dyball Associates today.
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