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Government announces new plans to tighten rules around green energy tariffs and prevent greenwashing

Richard Simmonds • Aug 16, 2021

The growing issue of green tariffs and greenwashing has spurred the UK government to announce its plans to tighten rules around them.

What is greenwashing?

With the growing focus on green policies, energy suppliers are increasingly offering green tariffs to attract environmentally conscious consumers.


Concerns were raised over the tariffs last year when the supplier Good Energy approached the energy regulator Ofgem to regulate other suppliers’ ‘green’ tariffs. They claimed that many of the green tariffs being advertised were misleading and weren’t green at all.


Several suppliers claim they are green by purchasing cheap Renewable Energy Guarantees of Origin (REGO) certificates or European alternatives.


The issue of Greenwashing has grown in recent months as more attention is focused on how energy suppliers are marketing their green credentials and offerings.


Also read: Ofgem to increase monitoring of Green tariffs and put an end to ‘Greenwashing’

What is the government doing?

The government announced that it intends to tighten the rules around green energy tariffs due to the concerns that some energy suppliers are falsely advertising their green credentials.


To this end it will be looking at ways to make the current REGO mechanism smarter and whether suppliers will have to provide clearer information to their customers as to just how green they are.


This information requirement could include things like what type of renewable energy they use, where they source their renewable energy from and when it was generated.


The government also put out a call for evidence to see whether a new regulatory framework may be needed for price comparison websites, non-domestic brokers, and auto-switching services.


“Millions of UK households are choosing to make the green switch and more and more of our energy comes from renewables. But I want people to know that when they sign up to a green tariff, they are investing in companies that make a conscious choice to invest in renewable energy.


“Part of that is ensuring companies are being as transparent as possible on where their power comes from. That way, every family in Britain can rest assured their choices are helping to contribute to our world-leading target of eliminating our contribution to climate change by 2050,” said the Minister of State for Energy and Clean Growth Anne-Marie Trevelyan.


Also read: Energy suppliers join forces to demand a legal requirement to put an end to ‘misleading’ green tariffs


Looking to enter the UK energy market? Dyball Associates team of energy market consultants can guide you through the steps to get qualified and attain your gas or electricity licence. 


Whether you’re looking for electricity and gas systems or support on 
starting an energy supply company, Dyball Associates can help. 

Further Reading

Energy Supplier Switching falls to a three year low despite rising Energy Price Cap


Competition and Markets Authority (CMA) provisionally sides with Ofgem over its plans to reduce Energy Firms Returns


Energy Suppliers must embrace new technology and improve communications to serve the next generation of consumers says new report


Dyball Associates are proud to help new supply businesses successfully launch in the UK market.

 

Through our energy market consultancy services, and the software we’ve developed, we’re supporting new UK electricity and gas suppliers get set up and start supplying.

 

For more information on how to start and manage an energy company, get in touch with Dyball Associates today.


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