Energy Suppliers must embrace new technology and improve communications to serve the next generation of consumers says new report
The new 2021 UK Energy Consumer Report shows that energy suppliers will need to adapt and introduce better technologies if they want to successfully attract the next generation of energy customers. We take a look at some of the report's findings.
Better Communication through technology
Generations X and Y are the first to have been born into a fully connected world thanks to the internet and cheap technologies. To that end, it makes sense that their generations will go about things differently from their older peers.
Younger energy consumers want an improved digital service, be provided with more insights into how they’re using their energy and want their suppliers to put a greater emphasis on sustainability.
The generation of Greta Thunberg is perhaps the most environmentally aware to have ever existed so it makes sense that for them, energy and environmental conservation will be a major factor when it comes to them choosing what energy supplier to use.
Many energy suppliers are embracing the call for better digital services by launching apps that allow their customers to track their energy use on the go and connect with their smart meters to get a better grip on their energy bills.
Also read: How can Energy Suppliers reduce Energy Billing Errors?
Dyball’s CRM and Energy Billing System
Technology such as Dyball’s CRM and Energy Billing System allows energy suppliers to reduce costs by enabling operational control of customer and customer-related activities. Full customer management is driven via a secure and configurable web-driven platform, which provides an umbrella view of a customer’s account and correspondence.
Using
Dyball’s CRM system for energy suppliers, a company can define trigger points within the system and automate customer correspondence by letter, email or SMS. This means that they can integrate telephone and email solutions for seamless back-office work and provide a greater customer experience.
Generation Z want to be more involved
One of the key findings of the 2021 Energy Consumer Report was that younger consumers want to be more involved when it comes to how to best utilise their energy usage. They want better communications and insights from their energy supplier.
Regular news updates on how the supplier is being green, what offers they have and other news are now expected by younger consumers. In short, they want to know what they’re spending their money on.
According to the survey, customers are demanding better communication and insights from their energy provider.
Just 28% of the people surveyed said their energy supplier communicates with them at the right time, using the right channels. When asking younger consumers 85% said that they are interested in receiving monthly online energy reports and communications.
Also read: Challenger Energy Suppliers should improve their mobile experiences says new report
Being Green is important
Another key finding of the report was that 64% of younger consumers what an energy supplier who both actively embraces a ‘greener future’ and is proactive in helping them reduce their carbon footprint.
With the ongoing issue of greenwashing in the industry energy suppliers need to step up their efforts to prove that they are in fact providing their customers 100% renewable energy.
Younger energy consumers were also shown to be far more willing to pay more on their energy bills if they knew it was genuinely clean energy. 39% of those in Gen-Z said they were willing to pay 25% more on their energy bills. 21% of Millennials said they were willing to pay 25% more whilst 38% said they’d be happy to pay 10% more.
Also read: Green Energy Tariffs rise in importance for consumers, cost of energy bills remains top concern
Looking to enter the UK energy market? Dyball Associates team of energy market consultants can guide you through the steps to get qualified and attain your gas or electricity licence.
Whether you’re looking for electricity and gas systems or support on starting an energy supply company, Dyball Associates can help.
Further Reading
Number of Smart Meters connected to the DCC network surpasses 6.7 million in just 12 months
Dyball Associates are proud to help new supply businesses successfully launch in the UK market.
Through our energy market consultancy services, and the software we’ve developed, we’re supporting new UK electricity and gas suppliers get set up and start supplying.
For more information on how to start and manage an energy company, get in touch with Dyball Associates today.
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